The concept of partnerships exists at most early stage startups, but often in an unstructured and unproductive format. Jenna Wyer, VP of Partnerships and Head of Payments at Recurly, joins me on this week’s episode of SaaS Open Mic. We discuss what it takes to build a successful partnership program.
Jenna has an impressive background in partnerships and payments from her time with Recurly, Spreedly, and as the founding VP of Sales at Braintree. This means she’s no stranger to navigating relationships with payment giants like Stripe and the intricacies of how complex software works together.
Our interview covers four main topics:
- Partnerships from a revenue generation perspective
- Partnerships from a lead generation and brand perspective
- Where partnerships go wrong
- Resources for partnership strategy and inspiration
Listen for golden soundbites like:
You can also adopt a more proactive approach to partnerships — especially if there’s a driving strategic need or project that requires partner support. For example, imagine your sales team wants to enter a new vertical. What partnerships, if any, are table stakes? Which can help you build credibility and pipeline?Jenna Wyer, Recurly
You can find the podcast recording here and in your favorite players. Don’t forget to like and subscribe.